If you’re selling digital products (like WordPress plugins) through your site, you might think user registration is necessary for order tracking, license activation, or support.
But here’s the truth: forced registration is one of the top reasons users abandon checkout — especially developers who just want a quick, clean purchase.
At SWSPlugins, we removed user registration entirely and saw higher conversions, fewer spam accounts, and happier customers. Here’s how to do it right. ✅ Why Registration Hurts UX (and Security)
Friction: Developers hate creating yet another account. Spam risk: As you’ve likely experienced, bots love registration forms (2000 fake accounts, anyone?). GDPR/privacy overhead: Storing user data = more legal responsibility.
The good news? You don’t need WordPress user accounts to sell or validate licenses. ✅ The Smarter Approach: Email + License Key
Instead of forcing a WP account, use this flow:
Customer enters email at checkout. After payment, they receive: A download link, A unique license key, Instructions to activate the plugin using that key (no login needed).
This is how top plugin shops (like Gravity Forms, WP Rocket, and ACF) handle it. ✅ How to Disable Registration in Easy Digital Downloads (EDD)
If you’re using EDD (as you plan to), here’s how to allow guest purchases:
Go to Downloads → Settings → General. Make sure “Disable Guest Checkout” is UNCHECKED (yes — the wording is confusing!). Under “Account Creation”, uncheck “Allow customers to create an account during checkout”.
Now, users can buy with just name + email — no password, no account.
Note: You can still offer optional accounts for power users (e.g., “Create an account to manage licenses later”), but never force it.
✅ Bonus: Validate Licenses Without User Accounts
In your plugin, store the license key as an option, not tied to a user ID:
// Save license key during activation
update_option('sws_plugin_license_key', $license_key);
// Validate it against your server
function sws_validate_license() {
$key = get_option('sws_plugin_license_key');
// Send $key to your validation endpoint
}
No get_current_user_id() needed. Clean, secure, and user-friendly. ✅ Final Thought
Removing forced registration isn’t just about convenience — it’s about respecting your users’ time and privacy.
When your checkout takes 30 seconds instead of 3 minutes, you don’t just reduce cart abandonment… you build trust from the very first interaction.
Built with care at SWSPlugins.com — where simplicity meets professionalism.